/* ============ LOOK LAUNDRY — shared design system ============ */
:root{
  --linen:#F4F8FA;
  --linen-deep:#E4ECF2;
  --card:#FFFFFF;
  --ink:#0A1B3D;
  --ink-soft:#5C6B85;
  --blue:#00A7C6;
  --blue-deep:#0087A0;
  --navy:#01266A;
  --orange:#FB7100;
  --line:#D6DEE7;
  --success:#1E9E63;
}
*{margin:0;padding:0;box-sizing:border-box;}
html{scroll-behavior:smooth;}
body{
  background:var(--linen);
  color:var(--ink);
  font-family:'Work Sans',sans-serif;
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
}
@media (prefers-reduced-motion: reduce){
  *{animation-duration:0.001ms !important; animation-iteration-count:1 !important; transition-duration:0.001ms !important; scroll-behavior:auto !important;}
}
a{color:inherit;text-decoration:none;}
img{max-width:100%;display:block;}
h1,h2,h3{font-family:'Fraunces',serif;font-weight:450;letter-spacing:-0.01em;}
.eyebrow{
  font-family:'IBM Plex Mono',monospace;
  font-size:0.72rem;
  letter-spacing:0.14em;
  text-transform:uppercase;
  color:var(--navy);
}
.wrap{max-width:1160px;margin:0 auto;padding:0 32px;}
:focus-visible{outline:2px solid var(--blue); outline-offset:3px;}

/* ---------- NAV ---------- */
nav.site-nav{
  position:sticky;top:0;z-index:60;
  background:rgba(244,248,250,0.92);
  backdrop-filter:blur(10px);
  border-bottom:1px solid var(--line);
}
.nav-inner{
  max-width:1160px;margin:0 auto;padding:14px 32px;
  display:flex;align-items:center;justify-content:space-between;gap:20px;
}
.logo{
  font-family:'Fraunces',serif;font-weight:600;font-size:1.22rem;
  display:flex;align-items:center;gap:10px;color:var(--navy);
  white-space:nowrap;
}
.logo img{width:40px;height:40px;border-radius:50%;display:block;}
.nav-links{display:none; gap:28px; align-items:center;}
@media(min-width:980px){.nav-links{display:flex;}}
.nav-links > a, .nav-links > .has-dropdown > button{
  font-size:0.9rem; color:var(--ink-soft); transition:color .2s;
  background:none;border:none;font-family:'Work Sans',sans-serif;cursor:pointer;
  display:flex;align-items:center;gap:5px;padding:8px 0;
}
.nav-links a:hover, .nav-links .has-dropdown button:hover{color:var(--navy);}
.nav-links a.active{color:var(--navy);font-weight:600;}
.has-dropdown{position:relative;}
.has-dropdown .caret{font-size:0.65rem;transition:transform .2s;}
.has-dropdown:hover .caret{transform:rotate(180deg);}
.dropdown{
  position:absolute; top:100%; left:50%; transform:translateX(-50%) translateY(6px);
  background:var(--card); border:1px solid var(--line); border-radius:12px;
  box-shadow:0 20px 40px -16px rgba(1,38,106,0.25);
  padding:10px; min-width:220px;
  opacity:0; visibility:hidden; transition:opacity .18s ease, transform .18s ease;
}
.has-dropdown:hover .dropdown, .has-dropdown:focus-within .dropdown{
  opacity:1; visibility:visible; transform:translateX(-50%) translateY(0);
}
.dropdown a{
  display:flex; flex-direction:column; gap:2px; padding:10px 12px; border-radius:8px; color:var(--ink);
}
.dropdown a:hover{background:var(--linen-deep);}
.dropdown a span.d-label{font-size:0.88rem;font-weight:600;}
.dropdown a span.d-desc{font-size:0.76rem;color:var(--ink-soft);}
.btn{
  font-family:'Work Sans',sans-serif;font-weight:600;font-size:0.88rem;
  padding:11px 20px;border-radius:100px;border:1px solid transparent;
  cursor:pointer;transition:transform .15s ease, box-shadow .15s ease, background .15s ease;
  display:inline-flex;align-items:center;gap:8px;white-space:nowrap;
}
.btn-primary{background:var(--navy);color:#fff;}
.btn-primary:hover{background:var(--blue-deep); transform:translateY(-1px); box-shadow:0 8px 20px rgba(1,38,106,0.28);}
.btn-accent{background:var(--orange);color:#fff;}
.btn-accent:hover{background:#E06400; transform:translateY(-1px); box-shadow:0 8px 20px rgba(251,113,0,0.3);}
.btn-ghost{border-color:var(--navy); background:transparent; color:var(--navy);}
.btn-ghost:hover{background:var(--navy); color:#fff;}
.nav-cta{display:none;}
@media(min-width:640px){.nav-cta{display:inline-flex;}}
.burger{
  display:inline-flex; flex-direction:column; gap:4px; background:none;border:none;cursor:pointer;padding:8px;
}
@media(min-width:980px){.burger{display:none;}}
.burger span{width:22px;height:2px;background:var(--navy);display:block;}
.mobile-menu{
  display:none; flex-direction:column; padding:8px 32px 22px; border-top:1px solid var(--line);
  background:var(--linen);
}
.mobile-menu.open{display:flex;}
.mobile-menu a{padding:12px 0; font-size:0.98rem; border-bottom:1px solid var(--line); color:var(--ink);}
.mobile-menu a.active{color:var(--navy); font-weight:600;}

/* ---------- PAGE HERO BANNER (interior pages) ---------- */
.page-hero{
  padding:56px 0 44px; border-bottom:1px solid var(--line);
  background:
    radial-gradient(600px 300px at 100% -10%, rgba(0,167,198,0.10), transparent),
    var(--linen-deep);
}
.page-hero .crumb{font-family:'IBM Plex Mono',monospace;font-size:0.72rem;color:var(--ink-soft);margin-bottom:14px;display:flex;gap:8px;align-items:center;}
.page-hero h1{font-size:clamp(2rem,4.4vw,3.1rem); line-height:1.06; max-width:16ch;}
.page-hero p.lede{color:var(--ink-soft); font-size:1.05rem; max-width:52ch; margin-top:16px; line-height:1.55;}
.page-hero .hero-actions{display:flex;gap:12px;flex-wrap:wrap;margin-top:26px;}

/* ---------- HOME HERO ---------- */
.home-hero{
  padding:64px 0 40px;
  display:grid;grid-template-columns:1fr;gap:48px;
}
@media(min-width:900px){.home-hero{grid-template-columns:1.05fr 0.95fr; align-items:center; padding:84px 0 60px;}}
.home-hero h1{
  font-size:clamp(2.4rem, 5.2vw, 3.9rem);
  line-height:1.03;
  margin:14px 0 20px;
}
.home-hero h1 em{font-style:italic;color:var(--blue);}
.home-hero p.lede{
  font-size:1.08rem;color:var(--ink-soft);max-width:46ch;margin-bottom:28px;line-height:1.55;
}
.hero-ctas{display:flex;gap:14px;flex-wrap:wrap;margin-bottom:22px;}
.hero-note{font-family:'IBM Plex Mono',monospace;font-size:0.76rem;color:var(--ink-soft);}
.hero-logo{width:72px;height:72px;border-radius:50%;margin-bottom:16px;box-shadow:0 8px 24px -8px rgba(1,38,106,0.35);}

/* ---------- CARE TAG signature ---------- */
.tag-stage{position:relative; display:flex; align-items:center; justify-content:center; min-height:400px;}
.care-tag{
  position:relative; background:var(--card); width:min(330px, 88vw); padding:28px 24px 24px;
  border-radius:6px; box-shadow:0 30px 60px -20px rgba(1,38,106,0.28), 0 2px 0 rgba(0,0,0,0.03);
  transform:rotate(-4deg); transform-origin:top center;
  animation:unfold 1s cubic-bezier(.16,1,.3,1) both;
}
@keyframes unfold{
  0%{transform:rotate(-4deg) scaleY(0.06); opacity:0;}
  60%{opacity:1;}
  100%{transform:rotate(-4deg) scaleY(1); opacity:1;}
}
.care-tag::before{content:"";position:absolute; inset:9px; border:1.5px dashed var(--line); border-radius:3px; pointer-events:none;}
.tag-hole{position:absolute; top:14px; right:22px; width:14px;height:14px;border-radius:50%; background:var(--linen); box-shadow:inset 0 0 0 1.5px var(--line);}
.tag-thread{position:absolute; top:-36px; right:26px; width:2px; height:38px; background:var(--ink-soft); opacity:0.4;}
.tag-eyebrow{font-family:'IBM Plex Mono',monospace; font-size:0.64rem; letter-spacing:0.12em; text-transform:uppercase; color:var(--ink-soft); margin-bottom:12px;}
.tag-title{font-family:'Fraunces',serif; font-size:1.24rem; margin-bottom:16px;}
.tag-grid{display:grid; grid-template-columns:repeat(4,1fr); gap:12px; margin-bottom:18px;}
.tag-icon{display:flex; flex-direction:column; align-items:center; gap:6px; font-family:'IBM Plex Mono',monospace; font-size:0.58rem; text-align:center; color:var(--ink-soft);}
.tag-icon svg{width:28px;height:28px;}
.tag-footer{border-top:1px solid var(--line); padding-top:12px; display:flex; justify-content:space-between; align-items:baseline; font-family:'IBM Plex Mono',monospace; font-size:0.66rem; color:var(--ink-soft);}
.tag-footer strong{color:var(--blue-deep); font-size:0.76rem;}

/* ---------- SECTIONS ---------- */
section{padding:80px 0;}
.section-head{max-width:640px; margin-bottom:48px;}
.section-head h2{font-size:clamp(1.85rem,3.2vw,2.5rem); margin-top:12px;}
.section-head p{color:var(--ink-soft); margin-top:14px; font-size:1.01rem; line-height:1.5;}
.section-head.center{margin-left:auto;margin-right:auto;text-align:center;}

/* ---------- SERVICE CARDS (home + services grid) ---------- */
.service-grid{display:grid; grid-template-columns:1fr; gap:20px;}
@media(min-width:680px){.service-grid{grid-template-columns:repeat(2,1fr);}}
.service-card{
  background:var(--card); border:1px solid var(--line); border-radius:16px; padding:30px;
  display:flex; flex-direction:column; gap:14px; transition:transform .18s ease, box-shadow .18s ease, border-color .18s ease;
}
.service-card:hover{transform:translateY(-3px); box-shadow:0 22px 40px -24px rgba(1,38,106,0.35); border-color:var(--blue);}
.service-card .icon{
  width:52px;height:52px;border-radius:12px; display:flex;align-items:center;justify-content:center;
  background:var(--navy); color:#fff;
}
.service-card .icon svg{width:26px;height:26px;}
.service-card.accent .icon{background:var(--orange);}
.service-card h3{font-family:'Fraunces',serif; font-size:1.22rem;}
.service-card p{color:var(--ink-soft); font-size:0.93rem; line-height:1.55; flex-grow:1;}
.service-card .link{font-family:'IBM Plex Mono',monospace; font-size:0.76rem; color:var(--blue-deep); display:flex; align-items:center; gap:6px;}

/* ---------- STEPS ---------- */
.steps{display:grid; grid-template-columns:1fr; gap:1px; background:var(--line); border:1px solid var(--line); border-radius:10px; overflow:hidden;}
@media(min-width:760px){.steps{grid-template-columns:repeat(3,1fr);}}
.steps.four{}
@media(min-width:760px){.steps.four{grid-template-columns:repeat(4,1fr);}}
.step{background:var(--card); padding:30px 24px;}
.step .num{font-family:'IBM Plex Mono',monospace; font-size:0.74rem; color:var(--orange); margin-bottom:18px; display:block;}
.step h3{font-family:'Fraunces',serif; font-size:1.12rem; font-weight:600; margin-bottom:10px;}
.step p{font-size:0.91rem; color:var(--ink-soft); line-height:1.5;}

/* ---------- SPEC / DARK PANEL ---------- */
.spec{background:var(--navy); color:var(--linen); border-radius:18px; padding:52px 36px; display:grid; grid-template-columns:1fr; gap:36px;}
@media(min-width:860px){.spec{grid-template-columns:0.9fr 1.1fr; padding:60px;}}
.spec h2{color:#fff; font-size:clamp(1.75rem,3vw,2.2rem); margin-bottom:14px;}
.spec p{color:#AFC0E0; line-height:1.6; max-width:40ch;}
.spec-list{display:grid; gap:0;}
.spec-row{display:flex; justify-content:space-between; align-items:center; padding:16px 0; border-bottom:1px solid rgba(255,255,255,0.14); font-family:'IBM Plex Mono',monospace; font-size:0.84rem;}
.spec-row:first-child{padding-top:0;}
.spec-row span:first-child{color:#8FA0C4;}
.spec-row span:last-child{color:#fff; font-weight:500;}

/* ---------- STAT ROW ---------- */
.stat-row{display:grid; grid-template-columns:repeat(2,1fr); gap:1px; background:var(--line); border:1px solid var(--line); border-radius:10px; overflow:hidden;}
@media(min-width:760px){.stat-row{grid-template-columns:repeat(4,1fr);}}
.stat{background:var(--card); padding:26px 22px;}
.stat .num{font-family:'Fraunces',serif; font-size:2rem; color:var(--navy);}
.stat .label{font-family:'IBM Plex Mono',monospace; font-size:0.7rem; text-transform:uppercase; letter-spacing:0.06em; color:var(--ink-soft); margin-top:6px;}

/* ---------- PRICING ---------- */
.plans{display:grid; grid-template-columns:1fr; gap:20px;}
@media(min-width:760px){.plans{grid-template-columns:repeat(3,1fr);}}
.plan{background:var(--card); border:1px solid var(--line); border-radius:14px; padding:32px 28px; display:flex; flex-direction:column;}
.plan.featured{border-color:var(--blue); box-shadow:0 20px 40px -24px rgba(0,167,198,0.4); position:relative;}
.plan.featured::after{content:"Most booked"; position:absolute; top:-13px; right:24px; background:var(--orange); color:#fff; font-family:'IBM Plex Mono',monospace; font-size:0.64rem; padding:5px 10px; border-radius:100px; letter-spacing:0.04em;}
.plan h3{font-family:'Fraunces',serif; font-size:1.2rem; margin-bottom:6px;}
.plan .price{font-family:'Fraunces',serif; font-size:2.05rem; margin:14px 0 4px; color:var(--navy);}
.plan .price span{font-family:'Work Sans',sans-serif; font-size:0.92rem; color:var(--ink-soft); font-weight:500;}
.plan .desc{color:var(--ink-soft); font-size:0.87rem; margin-bottom:22px;}
.plan ul{list-style:none; margin-bottom:26px; flex-grow:1;}
.plan li{font-size:0.89rem; padding:9px 0; border-top:1px solid var(--linen-deep); display:flex; gap:10px; align-items:flex-start;}
.plan li:first-child{border-top:none;}
.plan li::before{content:"✓"; color:var(--success); font-weight:600; flex-shrink:0;}

/* ---------- PRICING TABLE ---------- */
.price-table{width:100%; border-collapse:collapse; background:var(--card); border-radius:14px; overflow:hidden; border:1px solid var(--line);}
.price-table th, .price-table td{padding:16px 18px; text-align:left; font-size:0.92rem; border-bottom:1px solid var(--line);}
.price-table th{font-family:'IBM Plex Mono',monospace; font-size:0.68rem; text-transform:uppercase; letter-spacing:0.06em; color:var(--ink-soft); background:var(--linen-deep);}
.price-table tr:last-child td{border-bottom:none;}
.price-table td.amount{font-family:'Fraunces',serif; color:var(--navy); font-weight:600;}
.table-scroll{overflow-x:auto; -webkit-overflow-scrolling:touch;}

/* ---------- MACHINE / AMENITY CARDS (self-service) ---------- */
.amenity-grid{display:grid; grid-template-columns:1fr; gap:16px;}
@media(min-width:640px){.amenity-grid{grid-template-columns:repeat(3,1fr);}}
.amenity{background:var(--card); border:1px solid var(--line); border-radius:14px; padding:24px; text-align:center;}
.amenity .icon{width:44px;height:44px; margin:0 auto 14px; color:var(--blue-deep);}
.amenity h3{font-family:'Fraunces',serif; font-size:1.02rem; margin-bottom:6px;}
.amenity p{font-size:0.86rem; color:var(--ink-soft); line-height:1.5;}

/* ---------- HOURS TABLE ---------- */
.hours-table{width:100%; border-collapse:collapse;}
.hours-table td{padding:11px 0; border-bottom:1px solid var(--line); font-size:0.94rem;}
.hours-table td:first-child{color:var(--ink-soft); font-family:'IBM Plex Mono',monospace; font-size:0.82rem;}
.hours-table td:last-child{text-align:right; font-weight:500;}
.hours-table tr:last-child td{border-bottom:none;}

/* ---------- INDUSTRY GRID (commercial) ---------- */
.industry-grid{display:grid; grid-template-columns:repeat(2,1fr); gap:14px;}
@media(min-width:640px){.industry-grid{grid-template-columns:repeat(4,1fr);}}
.industry{background:var(--card); border:1px solid var(--line); border-radius:12px; padding:22px 16px; text-align:center; font-size:0.88rem; font-weight:500;}
.industry .emoji{font-size:1.6rem; display:block; margin-bottom:10px;}

/* ---------- BOOKING FORM ---------- */
.book{background:var(--linen-deep); border-radius:18px; padding:44px 28px;}
@media(min-width:860px){.book{padding:56px;}}
.book-grid{display:grid; grid-template-columns:1fr; gap:40px;}
@media(min-width:900px){.book-grid{grid-template-columns:0.85fr 1.15fr;}}
.form-row{display:grid; grid-template-columns:1fr; gap:16px; margin-bottom:16px;}
@media(min-width:560px){.form-row.two{grid-template-columns:1fr 1fr;}}
label{display:block; font-family:'IBM Plex Mono',monospace; font-size:0.7rem; text-transform:uppercase; letter-spacing:0.08em; color:var(--ink-soft); margin-bottom:7px;}
input,select,textarea{
  width:100%; padding:13px 14px; border:1px solid var(--line); border-radius:8px;
  background:var(--card); font-family:'Work Sans',sans-serif; font-size:0.95rem; color:var(--ink);
  transition:border-color .15s;
}
textarea{resize:vertical;min-height:90px;}
input:focus,select:focus,textarea:focus{border-color:var(--blue);}
#book-form button{width:100%; justify-content:center; padding:14px; font-size:0.95rem; margin-top:6px;}
.confirm{display:none; text-align:center; padding:36px 16px;}
.confirm.show{display:block;}
.confirm .check{width:52px; height:52px; border-radius:50%; background:var(--success); color:#fff; display:flex; align-items:center; justify-content:center; margin:0 auto 18px; font-size:1.4rem;}
.confirm h3{font-family:'Fraunces',serif; font-size:1.4rem; margin-bottom:8px;}
.confirm p{color:var(--ink-soft); font-size:0.94rem;}

/* ---------- TESTIMONIALS ---------- */
.quotes{display:grid; grid-template-columns:1fr; gap:20px;}
@media(min-width:760px){.quotes{grid-template-columns:repeat(3,1fr);}}
.quote{background:var(--card); border:1px solid var(--line); border-radius:14px; padding:26px;}
.quote p{font-family:'Fraunces',serif; font-style:italic; font-size:1.02rem; line-height:1.5; margin-bottom:16px;}
.quote .who{font-family:'IBM Plex Mono',monospace; font-size:0.74rem; color:var(--ink-soft);}

/* ---------- FAQ ---------- */
.faq-item{border-bottom:1px solid var(--line);}
.faq-q{width:100%; text-align:left; background:none; border:none; cursor:pointer; padding:20px 0; display:flex; justify-content:space-between; align-items:center; gap:20px; font-family:'Fraunces',serif; font-size:1.05rem; color:var(--ink);}
.faq-q .plus{font-family:'IBM Plex Mono',monospace; font-size:1.1rem; color:var(--blue-deep); transition:transform .25s; flex-shrink:0;}
.faq-item.open .plus{transform:rotate(45deg);}
.faq-a{max-height:0; overflow:hidden; transition:max-height .3s ease;}
.faq-a p{color:var(--ink-soft); padding-bottom:20px; font-size:0.93rem; line-height:1.6; max-width:64ch;}

/* ---------- CTA BANNER ---------- */
.cta-banner{
  background:linear-gradient(135deg, var(--navy), var(--blue-deep));
  border-radius:18px; padding:48px 36px; text-align:center; color:#fff;
}
.cta-banner h2{color:#fff; font-size:clamp(1.7rem,3vw,2.2rem); margin-bottom:12px;}
.cta-banner p{color:#C7D6EF; max-width:48ch; margin:0 auto 26px;}
.cta-banner .btn-accent{background:var(--orange);}

/* ---------- TWO COL (about / text+image) ---------- */
.two-col{display:grid; grid-template-columns:1fr; gap:44px; align-items:center;}
@media(min-width:880px){.two-col{grid-template-columns:1fr 1fr;}}
.two-col p{color:var(--ink-soft); line-height:1.65; margin-top:14px;}
.two-col .imgcard{background:var(--card); border:1px solid var(--line); border-radius:16px; padding:32px; text-align:center;}

/* ---------- MAP ---------- */
.map-embed{border-radius:14px; overflow:hidden; border:1px solid var(--line); height:320px;}
.map-embed iframe{width:100%;height:100%;border:0;}

/* ---------- FOOTER ---------- */
footer.site-footer{border-top:1px solid var(--line); padding:48px 0 60px; margin-top:20px;}
.foot-grid{display:flex; flex-direction:column; gap:32px;}
@media(min-width:760px){.foot-grid{flex-direction:row; justify-content:space-between; align-items:flex-start;}}
.foot-brand p{color:var(--ink-soft); font-size:0.88rem; margin-top:10px; max-width:32ch; line-height:1.5;}
.foot-cols{display:flex; gap:52px; flex-wrap:wrap;}
.foot-col h4{font-family:'IBM Plex Mono',monospace; font-size:0.7rem; text-transform:uppercase; letter-spacing:0.08em; color:var(--ink-soft); margin-bottom:12px;}
.foot-col a{display:block; font-size:0.9rem; padding:4px 0; color:var(--ink);}
.foot-col a:hover{color:var(--blue-deep);}
.foot-bottom{font-family:'IBM Plex Mono',monospace; font-size:0.7rem; color:var(--ink-soft); margin-top:36px; display:flex; flex-wrap:wrap; gap:8px 16px; justify-content:space-between;}

.reveal{opacity:0; transform:translateY(18px); transition:opacity .6s ease, transform .6s ease;}
.reveal.in{opacity:1; transform:translateY(0);}

/* ---------- TRUST BAR ---------- */
.trust-bar{
  display:flex; flex-wrap:wrap; gap:10px 28px; align-items:center; justify-content:center;
  padding:18px 24px; background:var(--card); border:1px solid var(--line); border-radius:100px;
  font-family:'IBM Plex Mono',monospace; font-size:0.74rem; color:var(--ink-soft);
}
.trust-bar span{display:flex; align-items:center; gap:7px; white-space:nowrap;}
.trust-bar .sep{width:4px;height:4px;border-radius:50%;background:var(--line); flex-shrink:0;}
@media(max-width:700px){.trust-bar{border-radius:18px; justify-content:flex-start;} .trust-bar .sep{display:none;}}

/* ---------- MINI STEPS (hero teaser) ---------- */
.mini-steps{display:flex; flex-direction:column; gap:16px; margin:26px 0;}
.mini-step{display:flex; gap:14px; align-items:flex-start;}
.mini-step .n{
  width:30px;height:30px;border-radius:50%; background:var(--navy); color:#fff; flex-shrink:0;
  display:flex;align-items:center;justify-content:center; font-family:'IBM Plex Mono',monospace; font-size:0.8rem;
}
.mini-step p{font-size:0.94rem; color:var(--ink); padding-top:4px;}

/* ---------- ALTERNATING PANELS (what to expect) ---------- */
.alt-panel{display:grid; grid-template-columns:1fr; gap:36px; align-items:center; margin-bottom:56px;}
@media(min-width:860px){.alt-panel{grid-template-columns:1fr 1fr;}}
.alt-panel:last-child{margin-bottom:0;}
.alt-panel.flip .art{order:2;}
@media(max-width:859px){.alt-panel.flip .art{order:0;}}
.alt-panel .art{
  background:var(--linen-deep); border-radius:16px; aspect-ratio:4/3; display:flex; align-items:center; justify-content:center;
  border:1px solid var(--line); color:var(--blue-deep);
}
.alt-panel .art svg{width:34%; height:34%;}
.alt-panel h3{font-family:'Fraunces',serif; font-size:1.5rem; margin-bottom:14px;}
.alt-panel p{color:var(--ink-soft); line-height:1.6; font-size:0.98rem; max-width:44ch;}
.alt-panel .tag{font-family:'IBM Plex Mono',monospace; font-size:0.7rem; text-transform:uppercase; letter-spacing:0.08em; color:var(--orange); margin-bottom:10px; display:block;}

/* ---------- AUDIENCE CARDS ---------- */
.audience-grid{display:grid; grid-template-columns:1fr; gap:18px;}
@media(min-width:640px){.audience-grid{grid-template-columns:repeat(2,1fr);}}
@media(min-width:1000px){.audience-grid{grid-template-columns:repeat(3,1fr);}}
.audience-card{background:var(--card); border:1px solid var(--line); border-radius:16px; padding:26px;}
.audience-card h3{font-family:'Fraunces',serif; font-size:1.1rem; margin-bottom:10px;}
.audience-card .say{font-family:'Fraunces',serif; font-style:italic; color:var(--ink-soft); font-size:0.92rem; line-height:1.5; margin-bottom:16px; padding-left:12px; border-left:2px solid var(--blue);}
.audience-card ul{list-style:none;}
.audience-card li{font-size:0.87rem; color:var(--ink-soft); padding:6px 0; display:flex; gap:8px;}
.audience-card li::before{content:"—"; color:var(--orange); flex-shrink:0;}

/* ---------- PRICING TEASER PANEL ---------- */
.price-teaser{
  background:var(--card); border:1px solid var(--line); border-radius:18px; padding:44px;
  display:grid; grid-template-columns:1fr; gap:36px; align-items:center;
}
@media(min-width:860px){.price-teaser{grid-template-columns:1fr 1fr; padding:52px;}}
.price-teaser .big-price{font-family:'Fraunces',serif; font-size:3.4rem; color:var(--navy); line-height:1;}
.price-teaser .big-price span{font-family:'Work Sans',sans-serif; font-size:1rem; color:var(--ink-soft); font-weight:500;}
.price-teaser ul{list-style:none; margin:18px 0 24px;}
.price-teaser li{font-size:0.92rem; padding:7px 0; display:flex; gap:10px; align-items:flex-start;}
.price-teaser li::before{content:"✓"; color:var(--success); font-weight:600; flex-shrink:0;}

/* ---------- COMPARISON TABLE ---------- */
.compare-table{width:100%; border-collapse:collapse; background:var(--card); border-radius:14px; overflow:hidden; border:1px solid var(--line);}
.compare-table th, .compare-table td{padding:15px 18px; text-align:left; font-size:0.9rem; border-bottom:1px solid var(--line);}
.compare-table th{font-family:'IBM Plex Mono',monospace; font-size:0.7rem; text-transform:uppercase; letter-spacing:0.05em;}
.compare-table th.us{background:var(--navy); color:#fff;}
.compare-table th.them{background:var(--linen-deep); color:var(--ink-soft);}
.compare-table td.us{color:var(--ink); font-weight:500;}
.compare-table td.us::before{content:"✓ "; color:var(--success);}
.compare-table td.them{color:var(--ink-soft);}
.compare-table td.them::before{content:"— "; color:var(--line);}
.compare-table tr:last-child td{border-bottom:none;}

/* ---------- FOOTER SOCIAL ---------- */
.foot-social{display:flex; gap:14px; margin-top:16px;}
.foot-social a{font-family:'IBM Plex Mono',monospace; font-size:0.72rem; color:var(--ink-soft); border:1px solid var(--line); padding:7px 12px; border-radius:100px;}
.foot-social a:hover{color:var(--navy); border-color:var(--navy);}